At Expo, we are committed not simply to creating a new approach to writing, but to creating a new approach to communication. We understand that effective communication is dictated not just by what you say, but how you say it. We also believe in the power of consumer insight, our greatest asset. Gaining knowledge from studying people in their every day environment drives everything from new product development - creating products with relevant benefits to users - to merchandising and marketing. With this in mind, we've designed our writing systems with as much focus on great design and intuitive functionality as we have great form. This is why both the contemporary designs and colors of our products fit people's daily surroundings so well, and why our products are made to integrate all types of information like important documents and photos. The end result is producing products that are as expressive as the people who use them. Whether using dry erase to learn, work, live, or play, Expo easily delivers the messages that matter most.